An international journal 297 research limitations the paper presents a qualitative study on the perceptions and uses of twitter as a form of ewom marketing by small and mediumsized enterprises. Costvolumeprofit analysis and decision making in the manufacturing industries of nigeria j. Such a product or service may be environmentally friendly in it or produced andor packaged in an environmentally friendly way. The third part of the survey requested openended responses from the participants. International journal of marketing studies rg journal impact. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing. Critical determinants for mobile commerce adoption in vietnamese small and mediumsized enterprises. Archives international journal of business and social science. Official journal of the european marketing academy. Archives international journal of business and social.
It is the premier outlet for substantive research in marketing. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning. You may choose to submit your manuscript as a single word or pdf file to be. Ogundipe, sunday adeniyi olasehinde, busola deborah omojuwa. We used the surveys of only those customers who made two or more calls to the center before their. Impact of marketing strategy on business performance a. Besides, a good content strategy should start with a. This document is fe709, one of a series of the food and resource economics department, ufifas extension. Iii, issue 22, april 2012 107 consumer behaviour towards emarketing. There are a few studies in the context of the online marketing hollebeek, 2011. In todays \\orld ccomlncrce, infmiation mangernent requires upto dlltc ifbrn. Contributions addressing any aspect of international marketing are welcome.
Research, journal of interactive marketing, journal of marketing. Journal of international business research and marketing. Worldwide faculty perceptions of marketing journals. Journal do not levies submissionpublication charges. Brand engagement can protect brand and maintain a competitive advantages. Mccarthy 1964 offered marketing mix, often referred to as the 4ps, as a means of translating marketing planning into practice bennett, 1997. In several studies related to mobile marketing value for consumers, perceived value was not explicitly measured. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. Each guest has different expectations about hospitality services, thus it is important to know their impressions not only by aggregated statistics but also singularly. International journal of business and social science issn 22191933 print, 22196021 online doi. Faces of pricing and profit planning at the doorstep of the eu.
Journal of international business research and marketing 30 to know about the customer such as. Occupational and employee stress in small businessespdf 4. International journal of marketing and business communication. As a result, a marketing strategy has two elements. Radha ganesh kumar, kishore kumar, associate professor, department of management studies, valliammai engineering college, kattankulathur. Business source complete, ulrichs web, cabells directory, proquest, ischolar, indian citation indexici frequency. Since its founding in 1936, jm has played a significant role in shaping the content and boundaries of the. Occupational and employee stress in small businesses pdf 4. Journal of empirical generalisations in marketing science, vol 12, no. Guide for authors international journal of research in marketing.
Customer brand engagement can be added more value to the product and make a repurchase of customer which is very important to increase customer online purchasing. Marketing mix is originating from the single p price of microeconomic theory chong, 2003. Volume 1 issue 3 companys credit card in the coming year customer loyalty. Marketing research is the function which links the consumer, customer, and public to the marketer through informationinformation used to identify and define marketing opportunities and problems.
All journal articles featured in journal of international consumer marketing vol 32 issue 3. Journal of international business and cultural studies strategic export orientation, page 2 introduction internationalization process of many small and mediumsized smes firms in nigeria is beset by numerous problems. According to the american marketing association, green marketing is the marketing of products that are presumed to be environmentally safe. The influence of content marketing on customer brand. It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The journal presents scholarly and managerially relevant articles on international marketing. A number of these studies are directly focused on ranking journals, and others rank various aspects of journals, scholars, and institutions. Posted on aug 9, 2018international journal of marketing studies is calling for submission of papers for the vol. Over the past 20 years, marketing scholars have increasingly drawn upon the relational exchange school in empirical research. Journal of international marketing article pdf available in journal of international marketing january 2014 with 16,680 reads how we measure reads. Measuring customer satisfaction in the hotel industry is important in order to. Present a marketing analytic to assess the profit impact and risk of an international marketing strategy.
We consider marketing strategies, where the seller considers buyers in some sequence and o. Journal of international business research and marketing 7 journal of international business research and marketing volume 1, issue 1, november, 2015 journal homepage. Journal of marketing management 0267257x miar 2020 live. Bound abstract the lifelong contribution of andrew ehrenberg, now retired, to both the wider science of social research and to marketing science has been notable. Get more information about international journal of research in marketing. In other words, it should find answers to some questions and form the contents according to these replies. The objective of the amj is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. About international journal of marketing studies ccse. A study of the operation and management of internet multimedia pdf 5. Further, 5, studies a multiround pricing game as the rounds proceed, the seller may lower. The european marketing academy emac and the international journal of research.
Jibs is multidisciplinary in scope, and interdisciplinary in content and methodology. International journal of export marketing ijexportm. Journal of marketing management, volume 24 introduction koisokanttila 2004 introduces the concept of digital content marketing, or the marketing of products in which both the entity and the delivery of the product are digital. Although i really dont know any successful distributors who kept a journal of their network marketing experiences, im sure many distributors wish they did. A study of the operation and management of internet multimediapdf 5. Official journal of the european marketing academy marketing. Our archive contains the full text of all articles published in the international journal of business and management studies. The international journal of research in marketing is an international. A best practices report content marketing performance. Introduction green marketing refers to the process of selling products andor services based on their environmental benefits. Jibs is an official publication of the academy of international business. Bound abstract the lifelong contribution of andrew ehrenberg, now retired, to both the wider science.
International journal of research in marketing vol 33. International journal of research in marketing elsevier. Journal of historical research in marketing emerald publishing. Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as. Introductiw ofthc intcrnct has eascd the way we do business, and to a inlpe estcnt has home a vital tool of choice for strategic marketing. But the majority of the studies measured components of benefits and sacrifices. Sep 20, 20 however, if you are a private person, a personal journal is a much better option. Home international journal of marketing studies ccse. Present the importance of international digital marketing communications and social media communications. Preface tllis rescnrch work is focused on the marketing potentials of internet. The contribution of andrew ehrenberg to social and marketing.
A network marketing journal is a very valuable resource. There are six chapter marketing performance tools along with application questions. Emarketing can be defined as marketing of products and services on electronic media. International journal of marketing studies ijms is an international, doubleblind. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. The objective of the amj is to publish articles that enrich and contribute to the advancement of the. Academy of marketing studies journal amsj allied business.
All articles published in the ijbm are available as portable document format pdf documents. All journal articles featured in journal of teaching in international business vol 31 issue 1. International journal of research in marketing vol 31. These two journals are two of my most prized possessions. This journal marries rigorously controlled scientific research methods with the accessibility and accuracy of real world case studies. Two of the more prominent journal ranking studies in marketing are the baumgartner and pieters 2003, p. Fe709 basic marketing strategies for improving business performance in the turf and lawncare industry1 john j. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall. Strategic export orientation and internationalization. Allied business academies, list of open access marketing research journals, list of scopus indexed marketing research journal.
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